We realize that there are many components to operate a store, and one consistently needs to be on-site to sell, monitor, and succeed.
We will be your eyes and ears in the market place throughout the entire year, and can help you ignite a relationship with over 400 coveted brands that we currently partner with.
gain total market access
of the latest trends, identifying top brands, and selecting must have products that resonate with your target audience.
We continually shop New York, Chicago, Dallas, Las Vegas, and Italy covering men’s clothing, sportswear, shoes, accessories, gifts, personal grooming, table top books, gourmet package food, gifts, and select home accessories.
- Incentive pricing on many manufacturers items and collections to help increase margins
- Several meetings throughout the year (see below) where you can sit with like retailers and discuss issues, strategies, solutions about your store, including brand relations and successes.
- Private label programs available to create exclusivity and added profits
- Help to acquire inventory – New Purchases, Special Orders, & Fill-ins
- Our own created private label Brand to help eliminate merchandise gaps in your store’s assortments
- Marketing & Advertising information shared throughout the group
- A Full Color Catalogue is created for mail and also digitally (see below)
- Consistent communications will come to you through email so you have up-to-the-minute news about what is going on in the market. You will also receive notification of off-price in-season opportunities as well as other pertinent information for your store
- The DLS office is yours to use whenever you are visiting New York – Desk, phone, copy machine, computer, etc. Make it your office away from home!!
- O.T.B. – Helping to plan the business.
- Vendor matrix optimization – Helping you to restructure your Vendors to give your store an improved direction. Personal store visitations.
Marketing
Seasonal Books
Twice a year, DLS will construct both:
Digital Flip Book & Hard copy paper mailer
These media tools showcase the vendors that you carry in your store.
They also include digital links to your website, verbiage about anything your customers need to know: services, calendar, discounts, history, etc. Each book can be customized to fit each store personality. The costs are subsidized by the vendors, making this marketing tool a win-win situation.
Digital Marketing
Your web site and social media channels are the digital store front of your business. Our goal is to enhance your customer experience and increase your on-line conversions. DLS partners with cutting edge marketing experts that will construct a flexible overall digital strategy exclusive to your needs, and the product you want to push during specific times of the year. These include:
Overall Website development & design
Social media campaigns
Email marketing content
Text marketing
Graphic design of all the above
Google & IG ads and analytics
Search Engine Optimization
Meetings & Presentations
DLS attends and holds a series of meetings with the member stores that are scheduled around the major markets. During these meetings which are a forum for an exchange of ideas from all attending, we discuss key items and key collections, colors, displays, marketing ideas, private label items, incentives, and special programs with manufacturers for the DLS Group. These trade shows include:
- Italy at the Pitti Uomo Show
- New York Men’s Shows include: Park Central Show – (an array of the best classic menswear.) The MAN show (high-end contemporary marketplace), Welcome Edition(Forward Thinking Brands), and Project (A showcase of Independent Brands)
- Chicago Men’s Collective in the Chicago Mart
- Charlotte at the Embassy Suites regional market
Italy
DLS prides itself on the ability to bring Italian design and craftsmanship to America’s top retailers.
In collaboration with the Pitti Uomo, and a number of independent Italian designers and manufacturers, DLS has had the opportunity to expose its stores to the Italian marketplace on a seasonal basis by bringing store’s buyers to the Italian trade show and factory tours.
Through our relationship with the Italian Trade Commission, the DLS stores are given the opportunity to attend extravagant Italian events, mixing commerce and culture to bring customers a true taste of the Italian lifestyle.
For more than 20 years, DLS has served as the best advisor for building Italian apparel, design, and craftsmanship in better specialty stores throughout the United States.
